Design Strategy Presentation

Here are the slides used for my design strategy presentation .I discussed what I want to focus on doing over the third year, by reflecting on past experiences and finding what I am about.

Open publication - Free publishing - More design

I received some feedback to include the work of people that inspire me, and contexts that I would like to see my work in, to make it more visually engaging.

Feedback for D&AD North Poster

Looking at each others posters we gave each other feedback on:

Does it answer the brief?
What is it doing?
Is it well executed?

-The feedback I received was to move the address up to the top under the date and time, so it can be read all together. It looked as if it was alone and out of the way at the bottom right hand side.
-There is a typo between 'Eurostar,Virgin Galactic' - needs a space.
-Info on the type wheel can be mad onto less lines, as it is the last on the hierarchy list.
-The date and address can be smaller due to the size of the poster being A1.
-Try a colour instead of white background - black?


Taking this feedback on board I made some changes to my design. I also got rid of the slice which had the D&AD colour and logo, and used their hexagon shape. I felt like it was making D&AD a part of GBH's work so I separated them. I also prefer the black as it puts emphasis on the colour wheel:

 I moved the logo closer the the colour wheel which makes it look more involved, and the colour is the same as the logo:

This reminded me of the degress symbol, so I rearranged my type to the left hand side and the D&AD to the right so it reflects this. And goes with the North theme (coordinates):

 I then vertically centralised the content as there was a lot of negative space at the bottom. I feel this is now a balanced design and works clearly and delivers the right message.

I then thought about how it would look just black and yellow to keep with the D&AD colours, rather than the full colour wheel:

I prefer this. This is the design I have chosen use as my entry for the poster competition:

D&AD North Lecture 3: GBH are 12 - Poster Designs

Poster design ideas:

Open publication - Free publishing - More dandad

Final Idea:

Brief 7 - D&AD

Open publication - Free publishing - More brief