What is good about wearing make-up?

I did some research to find out the different reasons of why people wear make-up and what they think is good about it, to help me identitfy different aspects that I can bring forward and research further, and possible routes that I can take to develop my ideas for the brief...

Psychological Benefits:
-Confidence (The majority of people asked say they feel more confident when wearing make-up. Confidence makes you beautiful, and beauty makes you confident)
-Boosts your self esteem (Especially in teenagers, who are conscious of their appearance)
-Makes you feel better about yourself
-Courage/daring/self assured
-Makes you feel more feminine
-Creativity
-Personal choice
-Beauty is a state of mind. It's a matter of your self image.
-Alternative to splastic surgery, as a way of enhancement (Self Dismorphia)

BEAUTY IMPROVES CONFIDENCE,
CONFIDENCE INCREASES SUCCESS,
SUCCESS MAKES YOU HAPPY
HAPPINESS MAKES YOU MORE BEAUTIFUL
AND MAKE-UP CAN BE THE FIRST STEP

Applying make-up is an Art Form:
-Fun
-Bold
-Surrealism
-Make-up tools
-Making a statement/message
-Expressive
-Creative
-Your face is a blank canvas

Who wears it:
-Women
-Men (Guy liner)
-Young/old

-Actors/actresses
-Clowns
-Dancers
-Geishas
-Models
-Drag Queens
-Bands (e.g. Kiss)
-Cultures/Religion
-Theatres
-Showgirls
-Influential role models that portray beauty and femininity, e.g. Marilyn Monroe, Audrey Hepburn, Twiggy.
-Make-up though the years

Different types/styles of make-up:
-Style/trend
-Simple
-Day
-Night
-Fashion make-up (Photography/Runway)
-To emphasise and give definition
-Highlight/emphasise favourtie features and hide flaws
-Pale/dark
-Application technique
-Skin tone/ eye colour/undertones
-Stage make-up

Other people's reaction: (When you look after your appearance it affects the behaviour of others around you in a positive way)
-Vanity
-Confidence
-Youthful
-Beautiful
-Sexually appealing
-Power
-Positivity
-Respect - for taking pride in your appearance
-Glamourous
-Sex siren
-Idol

What people want when buying make-up:
-Affordable price
-Luxury (Affordable luxury competes with premium)
-Eye-catching products
-Natural Ingrediants (Organic/botanics products lead the way todays competitive environment)
-Against animal testing
-Botanic products
-Sensitive and doesn't cause reactions to their skin (spots)
-Breathable skin
-Make-up to enhance their beauty


Other things that relate to self image:
-Plastic surgery
-Self image dismorphia- addiction
-Mirrors/photographs
-Drawings/painting/illustration
-Acne- causes/reactions/treatment
-Fashion/trends/photography
-Art/surrealism
-Men's make-up
-Dangers of make-up ingrediants -(17th century - with a modern spin)

What Is Good

10 things I think are good:
1. Having a bath
2. Ben & Jerry's ice Cream - Phish Food
3. Rollercoaster's - speed
4. Slipper boots
5. Abercrombie & Fitch aftershave
6. Making snowmen
7. Decorating Christmas tree
8. Clothes shopping
9. Nandos (medium chicken pitta with perinaise sauce)
10. Cupcakes

But from my summer brief I have decided to take forward that wearing makeup is good, as I think it has the most potential. To me it is interesting and I like the fun aspect of it. I am excited for this brief!

To be considered:
Why bad - could be contoversial/entertaining
What is good? - what do I want to convey
Good for who? - needs to be clear to the target audience
What about it is good?
Is it to inform, sell? What language is appropriate - tone of voice
Where can it be communicated?
Humour/Guilt/Persuade

18th October:
-represent 'What is Good'
-idea of print outcome
-research designs
-why? reference/learn/analyse

Need to create a 2D and 3D piece - and have a relationship between the two
Packaging doesn't have to be a box
-consider the hierachy/order/layout
-print process (technical restraint)
-material cost, print cost
-seminars and information
-stock/colour

What is Good? - Rationale

(The underlying principle or beliefs that shape and defines an individuals creative practiceand how it relates to the world)

Good is... Wearing make-up...
Why?
1. It is fun
2. Used to enhance beauty
3. Can make you more confident (self esteem boost)
4. Make a statement - expressive
5. Can be used to recreate a past era/style/trend

I intend to promote to a group of make-up wearing women who are inflenced or would like to embrace styles from icons such as Marilyn Monroe, and to show that wearing make-up is fun and can increase you confidence.
In order to achieve this, at this moment I aim to produce some packaging and promtional material for make-up products. I would like to research into and embrace a 1950s style to my work, yet bringing a mdoern spin to it, to fit into the modern day society.
This will be produced using possibly screen print of foil blocking and spot colour/varnish. And if designing for products then maybe PAD printing.