What is good about wearing make-up?

I did some research to find out the different reasons of why people wear make-up and what they think is good about it, to help me identitfy different aspects that I can bring forward and research further, and possible routes that I can take to develop my ideas for the brief...

Psychological Benefits:
-Confidence (The majority of people asked say they feel more confident when wearing make-up. Confidence makes you beautiful, and beauty makes you confident)
-Boosts your self esteem (Especially in teenagers, who are conscious of their appearance)
-Makes you feel better about yourself
-Courage/daring/self assured
-Makes you feel more feminine
-Creativity
-Personal choice
-Beauty is a state of mind. It's a matter of your self image.
-Alternative to splastic surgery, as a way of enhancement (Self Dismorphia)

BEAUTY IMPROVES CONFIDENCE,
CONFIDENCE INCREASES SUCCESS,
SUCCESS MAKES YOU HAPPY
HAPPINESS MAKES YOU MORE BEAUTIFUL
AND MAKE-UP CAN BE THE FIRST STEP

Applying make-up is an Art Form:
-Fun
-Bold
-Surrealism
-Make-up tools
-Making a statement/message
-Expressive
-Creative
-Your face is a blank canvas

Who wears it:
-Women
-Men (Guy liner)
-Young/old

-Actors/actresses
-Clowns
-Dancers
-Geishas
-Models
-Drag Queens
-Bands (e.g. Kiss)
-Cultures/Religion
-Theatres
-Showgirls
-Influential role models that portray beauty and femininity, e.g. Marilyn Monroe, Audrey Hepburn, Twiggy.
-Make-up though the years

Different types/styles of make-up:
-Style/trend
-Simple
-Day
-Night
-Fashion make-up (Photography/Runway)
-To emphasise and give definition
-Highlight/emphasise favourtie features and hide flaws
-Pale/dark
-Application technique
-Skin tone/ eye colour/undertones
-Stage make-up

Other people's reaction: (When you look after your appearance it affects the behaviour of others around you in a positive way)
-Vanity
-Confidence
-Youthful
-Beautiful
-Sexually appealing
-Power
-Positivity
-Respect - for taking pride in your appearance
-Glamourous
-Sex siren
-Idol

What people want when buying make-up:
-Affordable price
-Luxury (Affordable luxury competes with premium)
-Eye-catching products
-Natural Ingrediants (Organic/botanics products lead the way todays competitive environment)
-Against animal testing
-Botanic products
-Sensitive and doesn't cause reactions to their skin (spots)
-Breathable skin
-Make-up to enhance their beauty


Other things that relate to self image:
-Plastic surgery
-Self image dismorphia- addiction
-Mirrors/photographs
-Drawings/painting/illustration
-Acne- causes/reactions/treatment
-Fashion/trends/photography
-Art/surrealism
-Men's make-up
-Dangers of make-up ingrediants -(17th century - with a modern spin)