Brief 2 - Language

After thinking about the language used to explain the tool, that refers to using your animal instincts I decided on this:

Get your claws into the Imaginative Colours Paper Selection Tool, now available at Fedrigoni, and release your own imagination into the wild.

The tool consists of four distinctive booklets, divided into sections of warm, cool and neutral coloured Fedrigoni papers, that’s so easy to use, it must be in our DNA.