Brief 2 - Mail Shot Idea

After mocking up the mail shot I designed another that would be easier to work and looked better. I also altered the type so that it read across the cut and folds better. The reverse of the mail out has the gradients and colour information.

Open publication - Free publishing - More fedrigoni

I prefer the animal faces rather than just the pattern as they are more striking and emotive.

I will use this as my final design. The blank space is where the laser cut stencil would be:

Open publication - Free publishing - More fedrigoni

The stock I will use is 260gsm matt card, to give a stable and smooth effect. The black gives a sort of velvet texture to the stock once printed, but this scratches easily so I will have to take care.