Icon Imagery

I did some image experiments with the icon stencils.

For Lana Turner I chose a blue from my 40's colour pallete, to be representiative of that decade, and used this as a 'shadow' with a soft edge behind the image. I quite like this but feel maybe adding abit of pattern would make it look better, as a contrast to the smoothness of her face. I have also added abit of shade to her cheeks, as the 40s makeup range will consist of powder, blush and eyebrow pencil.

I like this much better. I chose to use circles as if to subconsciously portray the cycle of reusing make-up tecnhiques, bringing these old styles to the modern world.

I used a gradient of a blue and a dark yellow for this, witth an 'overlay opacity' on the face. I feel this takes away too much attention from the image

I did the same with the Marilyn image which I also really like as it is simple. The colour behind the image is from the 50s colour pallette.

Using a pink backdrop and removing the black outlines of the image, and then emphasisiing the lips with red and the beauyt spot in black. I think it is very bold but don't like it as much as the one above.

Trying to experiment with a more subtle pink and halftone pattern, which is representatvie of the decade, with a blue and pink gradient. I liek this but it isn't as visually engaging as the other.

Using the colour behind the image stencil again. The orange colour is from the 60's colour pallette.

I also added a grey shadow on her eyes, to create emphasis, as the 60s product is aimed at recreatign her eyes.

Using the colour as a full circle behind the star. I like the circle outlining Twiggy's face as it draws you into the image.

I still prefer this style of image as it it more subtle and intriguing.

This image is using a purple and orange from the 60s colour pallatte. I really like this, however I like the one below better with the white inner circle as it gives a frame around the face, which creates focus.

My favourite images that I think best represent the makeup products are the those with colours and circle behind the faces and and also this final image above with colour beyond the inner circle, as it creates a frame.

Decorative frames were popular in earlier centuries, so it it relevant and also visually appealing.

I think it would be nice to have the plain image on the makeup gift packaging, and then have the inner products with the colours that represent that particular century.

Brand Logo Ideas

Using the names Icon and Starlet I created some design ideas for the brand logo:



Icon Imagery Stencilling

Here I have used images of the beauty icons that I am focusing on for each decade (40s,50s,60s). 

I printed them out traced them over a light box, then scanned them into Illustrator. I will try some experiments with these images, emphasising the main features that each product will be aimed at: 

Marilyn Monroe - Lips

Twiggy - Eyes

Lana Turner - Face & Brows

Brand Name Ideas

For my cosmetics range I want a brand name that expresses that the make-up is influenced by looks from previous decades. bearing in mind the femininity and independence of these iconic women who I have focused each decade on, I have come up with many different name, and also used a thesaurous to expand on words with similar meanings:

-Blast from the Past
-Comeback
-Glam
-Beauty Decades
-Time Warp
-Back to Basics
-Just in Time - quick and easy to apply makeup
-Out of Time
-Get the Look
-Role Model
-Idol
-Icon
-Retro
-Evocative - Evoke
-Classic - Classical
-Vintage
-Pin-up
-Prime
-Star - Superstar
-Starlet
-Aurora
-Elite
-Charm
-Prestige
-Flair

My favourites from these are: Icon, Starlet, Pin-up and Classic, because to me they sound catchy and appropriate for the product as I have focused the make-up on looks from 'iconic', 'pin-up', 'starlet's' from previous decades, and therefore re-makeing 'classic' looks. To help me decide which name to use I tested different typefaces iwith a mixture of higher and lower case, to see which worked the best:

The typefaces that I thought worked best were:

Starlet in Bolton and Riesling
Icon in Bolton, Bellrose and Riesling

So, I will start creating logo designs before I choose between either 'Starlet' or 'Icon'.

Colour IQ Challenge

Packaging Ideas & Nets

Sketchbook work, ideas for packaging:

I began to think of creating a shape that would be obvious when all three separate packs are put together, to create a relationship between them. This proved difficult as three packs containing three products each needed room to hold their products and the shapes didn't  seem to be working.

Creating some packaging from the nets:

I looked at other product packaging and tried to adapt them to my work. Click Here

This was quite fiddly and would not hold together easily, would have to have a band around it, or maybe wrapped in cellophane.

This was as a package for perfume. I quite liekd it as it looked like a dressing table mirror when it was opened up (when you can see your face from different angles) and thought it was quite relevant.

I liked these 'diamond' shaped and found them the most suitable as they seemed to portray them glamour that goes with my product, and is very feminine.

I created my own closure for the top of the box and also looked at alternative closures too.

Working in different scales and colour.

I quite like this for the front of the box however I would like the back to be flat so there is room for the pack information, and so it is read clearly and easily. With this box I would more than likely have to have the info on an angle and I would prefer it to be straight.

Marilyn Image Experiment

I follwed this tutorial, http://abduzeedo.com/simple-roy-lichtenstein-style-illustrator-and-photoshop
to create a Roy Lichtenstein style image of Marilyn that gave a 50's pop art feel.
Roy Lichtenstein was an American pop artist, whose work was heavily influenced by both popular advertising and the comic book style. He himself described pop art as, ''not American' painting but actually industrial painting'' (Wikipedia)

I like the effect of the halftone pattern and how it subtly empashises the shadows and contours of the image.