Logo Experiments

After choosing the name 'ICON cosmetic' and the logo, for my makeup range, (in bellerose font) I did a few experiments with it. I want an appropriate finish for my product packaging to give a more luxurious feel to it.

With not beign to make the proper finishes to my products, I created alternatives to give a similar look.
Here are some techniques that I looked at: Click Here

Here I cut-out the negative space around the word 'Icon' and put behind it a reflective mirror material.

This would have to be lazer-cut if made for industry.

I also used the black card but from the above experiment, and stuck in on the mirror material, for a reversed look.

Embossing (by hand) test on coloured paper

The reverse side of the coloured paper, gives an debossed look.

I am also going to experiment with a spot varnish finish. I think this would look good on the packaging, if I used a plain, possibly matt, stock with the spot varnish over the type and logo.



Product Label Designs for Marilyn Monroe Luscious Lips

I created a coloured image of Marilyn's face for these products, to make them consistent with the other label designs that are not flat (face powder, cheek blush, eye shadow) as these will wrap around products like label such as the Twiggy mascara and eyeliner, as they have the coloured images of their icon on them.

Composition experimenting: I want to put emphasis on the lips as they are the main focus of these Marilyn products.

Using the gradient for the logo and text to make it more legible.

This is my lip liner design:

This is my lip-stick design:

And my Lip-gloss design. This is in the same style as the 'Twiggy mascara' label design, because they are both the same size and the type is the same

Product Label Designs for Lana Turner Flawless Skin

I experimented with cropping the face for designs on the face powder, and cheek blush compact labels. I then changed the colours on each and put different opacity's on them.

I created one for each icon with the more simple logo. These proved quite effective, however It causes problems on the back for the information to go.

These how they would look on the compacts:

Using the white inner circle and coloured frame (a colour from the 40s colour palette) to represent the colour of the cheek blush.

 

Using this same style for the powder but this time with a blue frame (another colour from the 40s palette), this is not the colour of the powder (obviously) but it is a colour that represents that decade and as commonly used. They seem quite plain though.

Using this image of Lana I did some experiments for the compact label:

As the Twiggy 'Shadow' label with the coloured face, was quite distracting, I have used the white inner circle again for this design-

And experimented with type. I still do prefer this type on the image below.

Design for the back of the cheek blush compact. Same central layout as the 'Twiggy Shadow' but with the correct information for the product.

Final Cheek Blush design

I have used the same design for the Face Powder, the only difference being the information on the back and the title from 'Cheek Blush' to 'Face Powder'.

Front:

Back:

I had to design an eyebrow pencil label, to work with these compact labels, so I did with the Twiggy label for the mascara and eye liner, I have used the coloured face image and cropped it so you can see the eyebrows, as this is the focal point for this particular product. I have also added the gradient to the logo and text to make it easier to read, and to make it consistent with the other products.

 

Product Label Designs for Twiggy Sultry Eyes

I quite like the idea of having the coloured labels on the products inside the seperate packs and keeping the gift pack more simple and consistent for each decade so they work together better, but still have a relationship with their products inside.

I looked at exisiting products labels to see what information they had on them, these included if they were dermatologically tested, for sensitive skin, and their weights.

Using the image and gradient.

Mascara Ideas:

The label reads - Twiggy Volumising lash building mascara. Up to 5 x volume. Dermatologically tested. Sensitive skin.

I experimented with different size labels for this. However, I prefer the portrait labels with the half a face, and logo that would wrap around the mascara tube.

With these to they are reversed with the black/white. But I prefer keeping the logo on the design on the right, so this is my final chosen design for the mascara.

Designs for Eye Liner:

The label reads- Twiggy smooth glide-on eye pencil 'Black' 0.8g e 0.03 US oz

After experienmting with the colour of the type I have decided the bottom one is the most effective and works the best with the logo. I created a gradient on this as it made the type easier to read.

For the eye shadow compact:

I experimented with using this coloured image, and also with different type. I have used a slanted heading as this was a technique used in previous decades.

I quite like this idea, with 'Shadow' wrote in bold black, and I also like this type for the heading, but the focus of the image seems to be taken away with the colour, and it seems very dark.

I tried soem alternatives with colour and I really like the third idea, keeping the face and the inner circle white. It gives the impression of having a bare face (clean canvas) before applying the makeup.

The type on the coloured image is harder to read, and the yellow seems too plain.

This is the wrap around for the makeup compact, with the front and the back designs, connected with a 'spine'

My chosen final product labels:

I think these work well together, they each use the image of Twiggy, but for the mascara and eyeliner as the label is smaller, the image is cropped, which I think works better, and it is also using the coloured image of the face. For the eye shadow, the full face is used with the white background and coloured frame, this works well for this as it is a flat product. This is what it would look like printed, with the label wrapping around the makeup compact, so there is a front and back design.

Make-up Products Stencils

Face - powder, blush, eyebrow pencil

Lips - liner, lip stick, gloss

Eyes - shadows, liner, mascara

I created these stencils to maybe photoshop my labels onto, or even to use as little pictograms on my packaging.

Sizes for labels designs:

-face powder, cheek blush, eye shadows: 65 x 65mm

-eye liner, eyebrow pencil, lip liner: 64 x 40mm

-lip gloss, mascara: 30 x 105mm

-lip stick: 60 x 50mm

Icon Imagery

I did some image experiments with the icon stencils.

For Lana Turner I chose a blue from my 40's colour pallete, to be representiative of that decade, and used this as a 'shadow' with a soft edge behind the image. I quite like this but feel maybe adding abit of pattern would make it look better, as a contrast to the smoothness of her face. I have also added abit of shade to her cheeks, as the 40s makeup range will consist of powder, blush and eyebrow pencil.

I like this much better. I chose to use circles as if to subconsciously portray the cycle of reusing make-up tecnhiques, bringing these old styles to the modern world.

I used a gradient of a blue and a dark yellow for this, witth an 'overlay opacity' on the face. I feel this takes away too much attention from the image

I did the same with the Marilyn image which I also really like as it is simple. The colour behind the image is from the 50s colour pallette.

Using a pink backdrop and removing the black outlines of the image, and then emphasisiing the lips with red and the beauyt spot in black. I think it is very bold but don't like it as much as the one above.

Trying to experiment with a more subtle pink and halftone pattern, which is representatvie of the decade, with a blue and pink gradient. I liek this but it isn't as visually engaging as the other.

Using the colour behind the image stencil again. The orange colour is from the 60's colour pallette.

I also added a grey shadow on her eyes, to create emphasis, as the 60s product is aimed at recreatign her eyes.

Using the colour as a full circle behind the star. I like the circle outlining Twiggy's face as it draws you into the image.

I still prefer this style of image as it it more subtle and intriguing.

This image is using a purple and orange from the 60s colour pallatte. I really like this, however I like the one below better with the white inner circle as it gives a frame around the face, which creates focus.

My favourite images that I think best represent the makeup products are the those with colours and circle behind the faces and and also this final image above with colour beyond the inner circle, as it creates a frame.

Decorative frames were popular in earlier centuries, so it it relevant and also visually appealing.

I think it would be nice to have the plain image on the makeup gift packaging, and then have the inner products with the colours that represent that particular century.

Brand Logo Ideas

Using the names Icon and Starlet I created some design ideas for the brand logo: