What is good about wearing make-up?

I did some research to find out the different reasons of why people wear make-up and what they think is good about it, to help me identitfy different aspects that I can bring forward and research further, and possible routes that I can take to develop my ideas for the brief...

Psychological Benefits:
-Confidence (The majority of people asked say they feel more confident when wearing make-up. Confidence makes you beautiful, and beauty makes you confident)
-Boosts your self esteem (Especially in teenagers, who are conscious of their appearance)
-Makes you feel better about yourself
-Courage/daring/self assured
-Makes you feel more feminine
-Creativity
-Personal choice
-Beauty is a state of mind. It's a matter of your self image.
-Alternative to splastic surgery, as a way of enhancement (Self Dismorphia)

BEAUTY IMPROVES CONFIDENCE,
CONFIDENCE INCREASES SUCCESS,
SUCCESS MAKES YOU HAPPY
HAPPINESS MAKES YOU MORE BEAUTIFUL
AND MAKE-UP CAN BE THE FIRST STEP

Applying make-up is an Art Form:
-Fun
-Bold
-Surrealism
-Make-up tools
-Making a statement/message
-Expressive
-Creative
-Your face is a blank canvas

Who wears it:
-Women
-Men (Guy liner)
-Young/old

-Actors/actresses
-Clowns
-Dancers
-Geishas
-Models
-Drag Queens
-Bands (e.g. Kiss)
-Cultures/Religion
-Theatres
-Showgirls
-Influential role models that portray beauty and femininity, e.g. Marilyn Monroe, Audrey Hepburn, Twiggy.
-Make-up though the years

Different types/styles of make-up:
-Style/trend
-Simple
-Day
-Night
-Fashion make-up (Photography/Runway)
-To emphasise and give definition
-Highlight/emphasise favourtie features and hide flaws
-Pale/dark
-Application technique
-Skin tone/ eye colour/undertones
-Stage make-up

Other people's reaction: (When you look after your appearance it affects the behaviour of others around you in a positive way)
-Vanity
-Confidence
-Youthful
-Beautiful
-Sexually appealing
-Power
-Positivity
-Respect - for taking pride in your appearance
-Glamourous
-Sex siren
-Idol

What people want when buying make-up:
-Affordable price
-Luxury (Affordable luxury competes with premium)
-Eye-catching products
-Natural Ingrediants (Organic/botanics products lead the way todays competitive environment)
-Against animal testing
-Botanic products
-Sensitive and doesn't cause reactions to their skin (spots)
-Breathable skin
-Make-up to enhance their beauty


Other things that relate to self image:
-Plastic surgery
-Self image dismorphia- addiction
-Mirrors/photographs
-Drawings/painting/illustration
-Acne- causes/reactions/treatment
-Fashion/trends/photography
-Art/surrealism
-Men's make-up
-Dangers of make-up ingrediants -(17th century - with a modern spin)

What Is Good

10 things I think are good:
1. Having a bath
2. Ben & Jerry's ice Cream - Phish Food
3. Rollercoaster's - speed
4. Slipper boots
5. Abercrombie & Fitch aftershave
6. Making snowmen
7. Decorating Christmas tree
8. Clothes shopping
9. Nandos (medium chicken pitta with perinaise sauce)
10. Cupcakes

But from my summer brief I have decided to take forward that wearing makeup is good, as I think it has the most potential. To me it is interesting and I like the fun aspect of it. I am excited for this brief!

To be considered:
Why bad - could be contoversial/entertaining
What is good? - what do I want to convey
Good for who? - needs to be clear to the target audience
What about it is good?
Is it to inform, sell? What language is appropriate - tone of voice
Where can it be communicated?
Humour/Guilt/Persuade

18th October:
-represent 'What is Good'
-idea of print outcome
-research designs
-why? reference/learn/analyse

Need to create a 2D and 3D piece - and have a relationship between the two
Packaging doesn't have to be a box
-consider the hierachy/order/layout
-print process (technical restraint)
-material cost, print cost
-seminars and information
-stock/colour

What is Good? - Rationale

(The underlying principle or beliefs that shape and defines an individuals creative practiceand how it relates to the world)

Good is... Wearing make-up...
Why?
1. It is fun
2. Used to enhance beauty
3. Can make you more confident (self esteem boost)
4. Make a statement - expressive
5. Can be used to recreate a past era/style/trend

I intend to promote to a group of make-up wearing women who are inflenced or would like to embrace styles from icons such as Marilyn Monroe, and to show that wearing make-up is fun and can increase you confidence.
In order to achieve this, at this moment I aim to produce some packaging and promtional material for make-up products. I would like to research into and embrace a 1950s style to my work, yet bringing a mdoern spin to it, to fit into the modern day society.
This will be produced using possibly screen print of foil blocking and spot colour/varnish. And if designing for products then maybe PAD printing.

InDesign Brief - Double Page Spread for Karl Mead

Final Design:

Type & Grid

Original Layout from Creative Review:

My new layout:

Speaking from Experience

Week 5:

Design Boards:

 

I chose to re design the logo. Here are some ideas.

Final Designs

Final Logo Design:

Final banner/poster design:

Information Card. Directing the students to a website:

Front:

Back:

Facebook page:

Check list (Card for badges):

Bag design:

Freshers Stall with the final designs. I chose to photograph my final printed designs on a freshers stall to show the method of delivery. On the stall I used purple material, similar to the colour of the logo design. I also had fairy lights, green party hats and purple balloons.

The Recovery Position -Speaking From Experience

RESERACH ON THE RECOVERY POSITION

Why use the recovery position?

It keeps the casualty in a stable position with their airway

•It prevents the casualty's tongue from blocking their airway

•It promotes drainage of fluids, such as blood or vomit, from their mouth

•It keeps the casualty in a safe position if they have to be left alone

•If the casualty was left on their back their tongue could relax and block their airway

Roll the casualty onto their side as shown. Gently tilt their head back to open their airway.

Monitor the casualty until emergency help arrives.

I drew a silhouette around a person of the recovery position, so I had a life size scale and and image to be able to stencil around...

Using the bottle caps from the check list I have sued them to fill the silhouette...

Here is one of my initial ides:

Taking the green and purple colours from off the check list badges. I prefer these colours to the red. I used the badge designs in the to fill the human figure. I also used a typeface I used on the badges.

After thinkign abotu pritnign the final design, It woudl have proved difficult printign onto such a larage surface (life size) so I have chosen to screen pritn this design onto a pillow case. The case works well with the concept as it can be used for when a person may need to adopt this position and t is also for comedy values.