For the next breif I have chosen to produce a series of four 10 second promotional stings and a 50 second title sequence for the top 10 things to do when it snows, on an appropraite TV channel.
Subject -
The top 10 activities and games to play in the snow
Concept -
Activities for the audience to do on snow days
To entertain them
To make them want to do some physcial activities due to the fun nature of playing in the snow
Audience -
To engage children, between the ages of 8-10
Content -
Fun, friendship. I want to go for a more illustrative cartoon style imagery, as I think this would be most appealing for the target audience and it woudl work well with the subject, rather than photographs of the snow.
Tone of voice-
Humourous, fun
Design Decisions-
I think the main thing is to keep the childrens attention, as they have quite short attention spans, and need that element there that keeps them drawn in. I will have to consider things such as:
The colour scheme will have to be bright and pungy
The typeface will have to be bold, Sans Serif, possibly with rounded corners.
Action Plan-
-Research -
Channels - (Idents and title sequences on their programmes) -
CBeebies, BBC, Cartoon Network, Nick Jr, Boomerang, Disney
Designers-
Time Burton, Saul Bass
-Typeface - different ones that are appropriate
-Produce some initial colour schemes, that I can begin to work with
-Visuals - imagery that can be drawn/traced from
-Illustrations of characters, cartoons
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