Type Module - Lesson 4

Creating a flyer to get the audience to want their own allotment.
We had to choose either a consetina fold, or gate fold.
Having an allotment is a relaxing hobby, this must come across in the typeface used. Relaxed, stress free, and leisure. I chose Trebuchan for my main titles, and then Helvetica for the body text, they are both Sans Serif fonts, easily read and don't have a serious feel to them.
Hierachy was important, especially when opening the leaflet and making sure the audience reads in the right order that you want them to
Here is the front and back prints of my 'Gate Fold' flyer:

Feedback from Second Crit

Some feedback from Sarah, Nick, Nick and Rob:

Contextual Understanding - Comment on the quality, quantity and method of research into appropriate contextual references and source material:
Strengths-
-Lots of research into the visual style which would be appropriate for audience
-Some research into how snow is depicted in cartoons, different styles as well
-Close understanding of the experience of snow - much based on personal experience 
Improvements-
-Look at animations/cartoons to do with snow, how it is communicated
-how does research into snow back up and help with subject matter, look into games played in the snow more, what people wear (clothing).
-Look at 'The Snowman' story and Calvin and the Hobbs Christmas Special
-Look into more snow scene related animations (The Snowman - must see)


Concept development - Comment on the thematic content and its appropriateness to the brief. Has it been thoroughly explored, critically analyzed and creatively interpreted?
Strengths-
-What are the top 10 games - define
-Safety aspect of snow and games in the snow might be a better route, lots of options, we can't think of 10 snow games but we can think of lots of safety things to do with snow which kids should know about.
-Snow related drawings give developments and strong backbone

Improvements-
-What are the top 10 games?
-Where does the safety aspect fit?
-Stay safe in the snow incorporating particular games - educational/imstructional
-What are the top 10 snow games. How can they be very simply communicated?
-More storyboards needed


Visual Development - Comment on the visual content and its appropriateness to the brief. Has it been thoroughly explored, critically analysed and creatively interpreted?
Strengths-
-Work well and appropriate for audience
-Good structure and planning behind the illustrations
-brilliant, expressive characters vectors, but where is the scarf, if its cold and snowy?
-can you play with clothing and surrounding objects to imply snow/cold
Improvements-
-To think about how the characters will beanimated
-Make decision about colour
-Storyboards need to show time and how long movements will take
-More experimentation - typography
 -How will the characters be animated. Will they be 2D or given a three dimensionality


Additional Comments-
-Sounds - how will you get snow sounds?
-Soundtrack
-How will colour be used? Ice cold frsh blues and warm colour for the clothing
-Render tests in AE



Action Plan-
-Define concept
-Look/research more relevant snow themed visuals (cartoons with snow/scenes)
-More detailed (time) storyboards
-Colours and type
-How will the characters move and interact
-How safety aspect fits in
-Games playe din snow
-What are the Top 10 things to do in the snow?

Type Module - Lesson 3

Anti BNP Meeting - Flyer Design

I had to create a flyer for an Anti BNP meeting taking place in Leeds considering elements such as typeface, hierarchy, context, pt size.

The size of the flyer is A5 so I have done a design for the front and reverse side.

The heading shoudl be the first thing you look at so it is important to get the right personality for the type

The personality for it should be important, urgent, and serious as it represents the nature of the topic. Uppercase, bold, black ans sans serif will also contribute to the impact of the heading, and being a more condensed typeface will mean the pt size can be larger in scale, making it more effective.

  

Arranging the funding logos:

This is an important element to consider, as the separate companies will all want their logo to be the largest and stand out more. However, some of the logos are more dominant with their darker background so these can afford to be smaller in scale than the others, as they are still eye catching to the viewer. It is also important to try and make the logos 'disappear' so they do not become a main focal point on the flyer.

Type Module - Lesson 2

Type personality for Footlight MT Light:

Yellow Pages - Ad Specifications:

 

Creating the ad considering hierachy, what needs to be on the ad, style, typeface, upper/lowercase/ weight:

Type Module - Lesson 1

Starting the Optional Module, I was introduced to the prodgramme QuarkXPress, which I have never used before, however after this session I realised it is quite easy to get the hang of, as it is similar to InDesign. The first task was to use the inital from my first name in lower-case, and the initial from my surname in upper-case, choose different typefaces for them and then describe them in terms of their formal attributes...

We then had to create patterns using the initials in the typefaces from the first task. It was interesting to see everyone elses patterns, and how we had all differently joined our own letterms together (e.g. joining serif's or stems) and making the pattern more abstract so that you can only just make out which letter is being used.

For next weeks session we all had to choose a different Serif typeface, and choose one letter that had key characteristics, so then you would be able to identify the typeface. And describe the formal attributes. 

This shoule be done on A4 in PDF format.