Breif 4 - Waven - Final Logo design

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I chose this as my final logo design

The logo needs to represent the idea of being woven together and also have emphasis on the Swedish A. it needs to intrgue the audience and be memorable and recogniseable as a denim brand. When people realise the A is pornounced 'o', thsi created ownership when the consumer get's it.

The typeface used is Fenix BlackletterCaps and creates a strong bold appearance, and the slant of the letterforms to help them fit toegther portrays the idea of being 'close nit'. The weavign line between the letter that passes throuhg the circle of the Swedish A further relates to the denim process.

The tagline typeface is Pirulen Rg - Regular - which is also bold and stands its ground alongside the brand name.
The colour scheme used made up of 5 colours plus black and white draws subtle associations with Sweden which further strengthens the Swedish A. it also could be associated with the natural environment.

The logo can be used in black, reversed out or full colour.

The A alone, or the circle from the Swedish A with the passing through line, could be used as another logo, and once the brand is known it could be recognizable.

Brief 4 - WAVEN - Logo Typeface

Here are a few typefaces that I feel could reflect the brand. They are bold and clear:

These other typeface are still bold but have more to them in terms of being more visually interesting and they look less corporate:

I changed the A to the Swedish A and changed the kerning of the letters to make them more balanced. I feel these are more visually interesting than the arial typeface and have an edge to them.

Open publication - Free publishing - More logo

Open publication - Free publishing - More logo

OUGD301 - Brief 4 - WAVEN - Logo

Working from the previous logo designs I did in Illustrator here are some more that cary on from these. I tried to make it look less corporate by experimenting with dash lines to represent stitch and make it appear to relate to denim bait more. I need to experiment with colour schemes and come away from this obvious blue and yellow, which I have just used to make the type and circle separate.

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After this I got told the logo with the A and the large circle looks like a ferris wheel! So that is not something I want the brand to be associated with so I have chosen to to use this. However I found this image of a piece of machinery used within the denim making process which has a look of it. Suppose it is something that could be associated with it, but I don't think it is obvious enough:

OUGD301 - wAven - Logo design ideas

I experimented with my logo ideas in illustrator so I could get theme more precise and experiment with colour more.

I tried to get the lines of the word WAVEN at the same angles, which meant putting the E and N on a slant. This I thought made the letters fit together better that they are a close nit 'weave'.

I played around with emphasising the circle of the Swedish A by using a larger circle in a different colour that intertwined with the letters an replaced the cross bar on the A. This I feel could work alone as a single logo, and could even work as a swing tag on the clothing. I really like the look of this and feel it could be recognisable as the WAVEN brand once the associations have been made. I need to experiment more with colour, and also with the typeface. I feel the logo as a whole is looking too corporate, however I think it needs to be kept quite simple and clear and not distracting or too busy. The blue used looks quite 'flat' and maybe using different colour schemes will develop this logo into something better.

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Logo Ideas - Plan A

I came up with some design ideas based around the letter 'A', from 'Plan A'.

I also looked into using some alternative typefaces for the 'A', however I have mainly chosen Sans Serif fonts, as the original logo used this.

Vectorized Logo Ideas