End of Module Evaluation

Throughout the duration of this module I feel as if I have learnt alot about the different print process, and how you can adapt your work to the type of print you are using. I also know I have improved my skills on software such as InDesign, Photoshop and Illustrator, and found that mainly down to the workshops that I attented. I didn't know how to use In Design much apart from for editorial work, so that was especially useful, in doing things such as colour separations and registration. My practical skills have also improved, with creating nets and packaging, learning how to emboss/deboss, and screen print spot varnishes. I have enjoyed trying and testing these skills and find the outcomes very satisfying.

Whilst researching for this module, I found that most of it was secondary research, and I realise know that I should have extended my primary research, to find out people's true opinions, so that I can work from a more informed point of view. I couldn't wait to start designing but I know feel like I should have started this earlier, so then I would have had more time to push my designs further and in different directions. The decisions I made when designing was really helped by the research that I did, as it backed up my designs.

I think my strengths for this module lie within my practical skills for creating the packaging structures, and also in my image manipulation techniques. I feel my weaknesses appear in my design ideas, because if I started this earlier I would have had alot more of them, and I should have made earlier decisons about my designs. I also tended to let my work build up before I blogged it, so that is somethign I will definately get on top of in the next module.

For the next module I will do more primary researching, keep on top of my blog, and start coming up with design ideas eaarly, even if they are just little sketches of what I see my work could be like. I also know that there is alot more to find out about, and I will continue learnign abotu ti as I find it very interesting, especially at the Team Impression visit, and realise know how important it is to know about designing for print. learnign abotu this made the module very enjoyable. I am pleased with my final outcome, but realise how different my ideas could have been. I know I will learn from my mistakes and take this forward to the next module.

Attendance: 4
Punctuality: 5
Motivation: 4
Commitment: 4
Quantity of work: 3
Quality of work: 4

Design Board Ideas

Board design ideas and wht to put on each one:

Final Boards:

Board 1:

Board 2:

Board 3:

Board 4:

Board5:

Final Product Images

My final packaging

40s pack:  Lana Turner - Flawless Skin

50s pack:  Marilyn Monroe - Luscious Lips

60s pack:  Twiggy - Sultry Eyes

Stock: Watercolour Paper

Lithographic print

Die Cut

Spot Varnish Finish

Front:

Back:

Product labels:

I do not have any plain make-up products to put my labels onto, but I have stuck them onto my own makeup products that I took the measurments from, to show what they would look like, with some curved around the products, so I then I can use close ups on my design boards:

Stock: Matt sticker paper & laminated

Spot Varnish test

I did some tests in screen printing, of a spot colour on my packagin, I think this gives a nice contrast against the watercolour paper.

The acetate I create dto do a mock-up of a spot colour using screen printing.

I will use the spot varnish for my final packaging.

Stock for packaging

I wanted something sturdy for the packaging that will be strong enough to hold and protect the products within it. I printed the decade colour palettes onto white card and watercolour paper. The watercolour paper gave a nice texture, which I thought would go well for the product, as it gave a 'vintagey' feel to it. The white card print were more crisp and smooth.

I printed the icon images ontot he two types of card and I also prefered the watercolour paper than the card. So this is the stock I am going to use.

Final Packaging Designs

Chosen packaging net: This net works the best as the diamond shape front does not distort the image too much, and the back of the pack can hold the information clearly.

To fit the products inside the scale of the box as a net is: 250 x 250mm

This fits on an A3 page.

And when it is put together: 120 x 60 x 85mm

This net woudl be used to die cut the packaging. But to mock it up I will cut it by hand.

Mock Up Designs:

My packaging would have to be lithographic prints, so I have created the separate plates that would have to be used: (I have used the Lana Turner box as an example)

I have also added crop marks, colour bars, registration marks and the plate information.

The net woudld not be left on, I have just left this so you can see wer it will be die cut.

Cyan:

Magenta:

Yellow:

Black:

I also think it would look nicer to create a spot varnish, for over the heading on the front of the box and the logo on the top, as it qives a more special/luxury feel to the product. I will test this in screen printing, but I created another separate registration print for the spot varnish, as if it would have to be if printed in industry:

Spot Varnish:

Making the packaging:

Final Designs for Products Labels

These are my final labels for the products that will be inside my makeup packs

For the stock, I need something durable as they will be stuck onto the products and re-used by the consumer until the product has run out.

A lot of commercial products have type 'pad printed' onto them, however since my design have so much colour and detail, stickers would be the best option. 

I printed these onto matt sticker paper, but they seemed quite dull for the designs, but then I put a laminate onto them and that gave them a surface that would be damaged as easily and made the labels shine, but subtly.

Here is the print on matt sticker paper and laminated:

Packaging designs

The 'diamond' style packaging net:

Experimenting: with image, composition, and a ribbon around the box, to work with the box closure.

I could not fit all the information onto the back that I would have like to, I will try create another net that will make the back of the box flat, but keep the diamond style on the front.

This is another net I tried:

I used these images for the pack designs, to make them consistent and to create a contrast to the products with their decade colours on them, inside the pack.

I also like the little pictograms ofthe product stencil, jsut to give an insight to what is in the box. I have also kept these black and white, without the labels on them, to create the element of surprise.

I have also added the barcode and CE logo, to make the product look more 'real'.

Designs:

After putting my design onto the net and printing and putting it together, it turned out too triangular and the face and heading on the front of the box looked very distorted with the perspexion. I think the back of the box need to be wider.

Logo Experiments

After choosing the name 'ICON cosmetic' and the logo, for my makeup range, (in bellerose font) I did a few experiments with it. I want an appropriate finish for my product packaging to give a more luxurious feel to it.

With not beign to make the proper finishes to my products, I created alternatives to give a similar look.
Here are some techniques that I looked at: Click Here

Here I cut-out the negative space around the word 'Icon' and put behind it a reflective mirror material.

This would have to be lazer-cut if made for industry.

I also used the black card but from the above experiment, and stuck in on the mirror material, for a reversed look.

Embossing (by hand) test on coloured paper

The reverse side of the coloured paper, gives an debossed look.

I am also going to experiment with a spot varnish finish. I think this would look good on the packaging, if I used a plain, possibly matt, stock with the spot varnish over the type and logo.