OUGD101 - No News Is Good News - Message & Delivery - Final Mail Shot

Here is my final mail post, consisting of an envelope with a tear away back, containing a beer mat... I think the post is effective as people seem to be fascinated with the beer mat and how it works, making it something that would be used as something to fiddle with whilst in an alcohol fulled enviornment, which also has a message to it, that they are more likely to read. I chose the envelope with a tear away back as a connection between the interaction of the beer mat and the envelope. The front of the envelope has a ring stain on the front to represent drinking.

From my crit an issue was raised that I should have information on the inside of the envelope to give more about where to get the beer mats from. So, as you take out the mat, there is a message on the envelope beneath it that says 'Drink Spiking is on the increase'. Another issue raised was that on the front of the envelope I should use the design from my poster of having 'Are you sure about drinking that' within the ring stain to tie it in with the contents of the envelope and create a relationship to it, so the recipient has an idea that it is about drinking, as it wasn't to clear just the ring stains alone.

The net for my beer matt (double sided) and the front and back of the envelope.

OUGD101 - No News Is Good News - Message & Delivery

From developing a message in response to the previous brief, I had to produce a mail shot that distributes, disseminates and reinforces my message to an appropriate list of recipients. My resolution had to fit within the envelope provided (dimentions of 114x116mm) and be accompanied by a visually appropriate mailing list. I had to consider the outside/inside of the envelope and its contents.

I decided to work wioth the same colours used in my posters as they worked well with the message and were effective.

WHAT?

To inform people about drink spiking and to advise people to reconsider drinking from a glass they have left unattended as it may put them in danger.

WHY?

To make them more aware of the situation they could end up in whilst drinkin. To make them be more sensible and stay safe.

HOW?

I came up with the idea of having a beer mat in the envelope, containing relevent images and information. So those on my mailing list will use them in their working environment.

WHO?

Aimed at those who drink in public places. In risk of getting spiked.

INFORM/INSTRUCT/PERSUADE/PROMOTE?

The mats will be used to inform and advise

Format:

Beer mat - paper engineering, a continuous folding mat to reveal more information.

Considering the relationship between the envelope and beer mat.

Colour/Stock:

Same as poster, white stock, grey/biege and red colours.

I felt that a beer mat would be the most appropriate thing to send in a mailpost as it is relevent to drinking and will be there as a constant reminder for pub and club goers to see if they are used in those environments.

Here is some of my development work...

A prototype for a beer mat display using two.

When I was younger I remember finding a beer mat that used to flip the sides round and round continuously. I couldn't find a net anywere for it anywere it was as if I had made this up! However, with much patience and trial and error, I finally figured out the complex paper engineering.

For the Mailing List, I thought the most relevent places to send the mats to would be to where they'd most liekly be used, e.g, in pubs, bars and nightclubs, but also to College's and Universities for students to be able to pick up and keep.

I wanted to keep it as a local mail post so I have researched into these places within Leeds and here is my Mailing list...

The Dry Dock (pub)

The Original Oak (pub)

The Warehouse (club)

Oceana (club)

The Faversham (SU bar)

The Arc (bar)

The Box (bar)

Mojo (club)

The University of Leeds

and of course, the mail post I have to actually send out...

BA (Hons) Graphic Design

Leeds College of Art

Blenheim Walk

Leeds

LS2 9AQ

OUGD101 - Now New Is Good News - Message & Interpretation - Final 3 High Impact Posters

For my 'Type' poster I decided to use the 'Spiking causes extreme decreased memory in most cases' with the horizontal message of 'sex crime'. I think this is simple and effective and the colours I have used of white stock, with grey and red type tie in well with the message as it is a serious one so I didn't want it to be too playful or colourful, just a simple statement with the word 'sex crime' being emphasised. I chose to set the statement on an angle and to the top of the poster to create a more visually appealing look.

For my 'Type and Image' poster. I decided to use the hazard symbol made of ring stains from a drink, with the question ''Are you sure about drinking that?'' embedded within in it, and then the words ''Your unattended drink is a target for spikers'' I chose this composition as it positions the logo in the centre creating a focal point, showing its importance as the first thing that drags you to the poster, and then the type below it with the words 'target spikers' emphasised, still clearly important.

For my 'Image' poster I chose the row of bottles with one being lifted with the hazard symbol as its ring stain. That particular bottle contains little spects of grey to subteley symbolise the date rape drug within the bottle. This is again to make people aware of the dangers of not keeping an eye on your drink.

I think my posters work well together as a series as they all represent the close relations between drink spiking and sex crime. I have kept to the same colour and also type within each poster and I think they are memorable pieces of work.

OUGD101 - No News Is Good News - Message & Interpretation - Part 2

I had to produce designs for a set of three high impact posters that deliver a personal identified message derived from my research into part one of this brief. The three posters had to work as a set or series and be visually consistent. The first must be produced solely using type, the second solely with image, and the third a combination of both type and image. I was also restricted to the use of two colours plus stock.

Here is some of my development work.

I liked this idea of being able to unpick a message from a sentence as it is clearly shown. This makes the Fact more interesting and people would rather read this than just another boring fact. It also makes you think about the clever message afterwards. Simple. Effective.

I wanted to focus on the fact that picking up your drinks after leaving it unattended could put you at risk because it may have been spiked with the date rape drug.

I wanted to make people more aware of this and by asking the question ''Are you sure about drinking that?'' so they will rethink the situation that they could end up in.

I recreated this biochemical hazard symbol with ring marks from drinks to represent picking up a drink that could have been unattended and spiked unknowingly.

So as to make the person reconsider drinking it.

OUGD101 - No News Is Good News - Research

I had to produce a body of research based upon a headline from a newspaper bought on Saturday 17th October 2009. The Headline I chose was ''SPOT RAPE DRUG WITH... LIP GLOSS!''. It was about the latest gizmo created by the company ' 2LoveMyLips', as a way of detecting if your drink has been spiked. I chose this article as I think it is an serious and improant issue, as drink spiking and rape could happen to anybody, but I think it is especially appliable to my age group, and being a student it has made me more aware of situations that can happen on a night out, as there are many drink spike victims.

 

The concept for my research was based on drink spiking and being more in control of preventing it from happening by becoming more aware of the facts and protecting yourself. The ideas I chose to take forward into investigating further were:

1. Statistics - spike victims, rape victims (both men and women)

2. Binge Drinking - side effects, and how to tell if somebody has been spiked or has just drank too much.

3. Information on different date rape drugs and their effects.

Here are a few facts and figures I have found out through researching the above.

The Guardian and the Channel 4 programme Dispatches recently interviewed 750 people in 16 cities over a period of two days. 1 in 4 women of club and pub-going age surveyed said that they had had their drinks spiked. According tot he survey, as many as thirty women a week are victims of drink spiking. Despit attempts all over the country to curb the escalating problem of drink spiking, the number of incidents reported continues to increase year after year.'' www.2lovemylips.co.uk

People need to be made more aware of the dangerous situations that they could end up in.

''8 out of 10 women wouldn't report a rape''
''There are more than 80 sex attacks every day in the UK''
''Only 1 in 100 assaults leads to convitcion''
''three-quarters of rapes are never reported''
Cosmopolitan Magazine

Victims of Rape:
80% are under age 30
12-34 are the highest risk years
Girls aged 16-19 are 4 times more likely than the general population to be victims of rape, attempted rape, or sexual assault.
In 2003, 1 in every 10 victims were male
1 out of every 6 women has been the victim of an attemtped or completed rape in her lifetime

Effects of Rape
Victims of sexual assault are
3 times mroe likely to suffer from dpression
6 times mroe likely to suffer from post-traumatic stress isorder
13 times mroe likely to abuse alcohol
26 times more likely to abuse drugs
4 times more likely to contemplate suicide
www.rainn.org/statistics

''There's been an increase in sex crime involving tranquillisers like Rohypnol. Victims drinks are spiked with the drug, knocking them out into an often paralysed stupor so they're either unaware of or unable to prevent a sexual assault.''
''Due to its illegal abuse, this drug (Rohypnol) is more commonly known as the 'date rape' drug. It is very easy to be slipped into drinks undetected.''
''Because GHB and BGL can really knock you out, it's been linked to drug assisted sexual assaul. This is a punishable by up to 10 years imprisonment.''
www.talktofrank.com

OUGD101 - Alphabet Soup 1 (Edit)

This is my final outcome to represent the word 'Edit'

 

OUGD101 Alphabet Soup 2

My final A1 type sheet and namebadge for Niall.

 

OUGD101 - Alphabet Soup 1 Development Work - Edit

For this brief I had to pruduce a series of 10 letterforms that explored and communicated my interpretation of the word 'edit'.

Considering the anatomy of typographic forms I focused on the manipulation of letterforms to solve this problem. Looking at different fonts I noticed there are alot of similar shapes from the legs, stems, arms, descenders, ascender, counter, bowls, etc, that reoccur. And I liked the idea of having a letterfrom and showing how it would merge into another with similar charachteristics to itself. As the idea of making changes is a way of editing. My chosen typeface to work with was Desdemona and I used both digital letterforms and hand drawn, sketchy letterforms together to emphasise the 'edit' taking place. I also looked into colour schemes before choosing my final colours that I felt worked the best.

OUGD101 - Alphabet Soup 2 Development Work

For this brief I had to design a typeface for a full alphabet and glyphs that represented the character of my partner, Niall Hargreave, after discovering his personality/character through a series of set questions. I again focused on manipulating an existing letterform to solve this problem.

The final outcome that I produced was created to capture his interest of the natural world, as he admired David Attenborough, from the programme 'Planet Earth'. For that reason I decided to look at animal prints and also plants so I could draw patterns from them to use. My four words to describe Niall were happy, caring, laid back and calm, and my chosen typeface had to represent this, so I decided to work with 'Hobo Std'.