Type Module - Lesson 4

Creating a flyer to get the audience to want their own allotment.
We had to choose either a consetina fold, or gate fold.
Having an allotment is a relaxing hobby, this must come across in the typeface used. Relaxed, stress free, and leisure. I chose Trebuchan for my main titles, and then Helvetica for the body text, they are both Sans Serif fonts, easily read and don't have a serious feel to them.
Hierachy was important, especially when opening the leaflet and making sure the audience reads in the right order that you want them to
Here is the front and back prints of my 'Gate Fold' flyer:

Type Module - Lesson 3

Anti BNP Meeting - Flyer Design

I had to create a flyer for an Anti BNP meeting taking place in Leeds considering elements such as typeface, hierarchy, context, pt size.

The size of the flyer is A5 so I have done a design for the front and reverse side.

The heading shoudl be the first thing you look at so it is important to get the right personality for the type

The personality for it should be important, urgent, and serious as it represents the nature of the topic. Uppercase, bold, black ans sans serif will also contribute to the impact of the heading, and being a more condensed typeface will mean the pt size can be larger in scale, making it more effective.

  

Arranging the funding logos:

This is an important element to consider, as the separate companies will all want their logo to be the largest and stand out more. However, some of the logos are more dominant with their darker background so these can afford to be smaller in scale than the others, as they are still eye catching to the viewer. It is also important to try and make the logos 'disappear' so they do not become a main focal point on the flyer.

Type Module - Lesson 2

Type personality for Footlight MT Light:

Yellow Pages - Ad Specifications:

 

Creating the ad considering hierachy, what needs to be on the ad, style, typeface, upper/lowercase/ weight: