Brief 3 - Design Concept Ideas

After coming up with some names for the Ice Cream Parlour I liked the name 'Devilicious' which is devil and delicious combined - this reflects the delicious ice cream that is an indulgence and worth risking temptation for. When taking delicious from the name 'DEVILICIOUS' the 'VI' are left over. These can be seen as roman numerals for '6'. Somehow having VII (7) could be worked into it incorporating the 7 deadly sins. The stations of making your personalised ice cream could be in 7 stations - representing the 7 deadly sins of  gluttony, greed, lust, sloth, envy, pride, anger.

Lust - Dust, must (dust - topping. must - ice cream flavour)
Pride - Side, tried (mix in - topping)
Greed - Seed, succeed (fruit choice)
Envy - Bevvy (alcohol choice)
Gluttony - Purity (sauce)
Sloth - Growth (how many scoops)

Colour representation of each sin:

Some quick logo ideas trying to make the 7 in roman numerals stand out. However I don't think it is working yet...