We pin-pointed that for Brief 1 I had stuck with the Laurel Leaf idea and that looking at different concepts could help to come away from this and generate new ideas. This is what I want to do to broaden my development and come up with alternate design ideas that are more appropriate and that work better. I am also going design for more deliverables, considering the brand across a range of different medias. I need to look more into branding to help me gain a better understanding of it. So I will do some research on this.
I am also going to start on Brief 2 and 3 coming up with some initial ideas and concepts.
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