Laurel Leaves-
The use of the laurel leaves for Graduation, are reflective of what they stand for. They represent honour and achievement of which is appropriate and relevant to this event. It can give a sense of class and prestige.
Proud Parents - It's their day really
The idea that Graduation means more and is more important to them than the actual student.
Although they are proud of their child, they are more proud to have a child that is a Graduate.
The language used would be more directed to them, and be quite boastful (e.g. My child's a graduate)
It would be more considerate of their emotions on the day, rather than that of the student.
Leeds Town Hall
The location/venue of the Ceremony being the main focus.
Visuals such as the pillars, and shape of the town hall, along with it grandeur and prestige hall would be used within the design to reflect the Graduation.
Success of Previous Graduates
Using the success of previous Graduates such as Henry Moore, Damien Hirst and Neville Brody, to inspire the students and make them understand and think about what they could achieve themselves. Sort of following in their footsteps.
Ribbon and Scroll
The main thing that you receive on the day is what it is all about. It is precious and the main focus. This would be used as a visual for Graduation, however I think this could be quite corny and obvious.
Time of Year
Graduation is in November, so use the time as a focal point for Design. It is Autumn/Winter so could be reflected in visuals and colour schemes.
The throwing of the Cap
The cap and gown is worn for graduation so is a strong relevant visual which could be the focal point of the design. After receiving the certificate graduates throw their caps into the air as a celebration. The designs could be inviting student to 'come throw your cap', and signage to show 'this way to throw your cap'.
Creativity
LCA is all about creativity. To reflect the ideas and creativity from the time at LCA, drawings and paints splatters and lines, and type made out of paint, in a messy creative way. To show that initial start to coming up with ideas. Imagination is not organised it is all over the place, and the 'mess' reflects this. Colour would be used to reflect the array of ideas, over a crisp clean white background representing starting off with a blank canvas. Colour Blocks of information could then be used to make it stand out.
Quotes
Using inspirational quotes from successful people as a guidance for students. This would be mainly typographic.
Newspaper Style
Headings, text columns and image in the style of newspaper. Graduation being the headliner.
Film Ad
An idea that the Graduates are 'Coming Soon', as the new talent will emerge into industry. Could be a count down.
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