Brief 2 - Mock-up mail shot

Here is the mail shot I initially made, which I can adapt to make it's purpose more clear. The text written across the outer cover of the mailer could be quite confusion as it means they would have to turn it around and then they wouldn't' know which bit to open next. It would be better then if the Logo was just kept on the front with the Gone Wild strap line. This would make them read it as a book and open it the way it should. The next opening should contain information about the tool, and direct them to there they can get there own (making it clear that the mail out is not the tool itself). Then the inside pages would have the 4 animals with the gradients behind. I think adding some information about the gradients on the reverse would be a good ideas to give the consumer more information about them.

I also tried different scales. I prefer the design on A2 as it had more about it, and isn't as flimsy. It would also allow the animal stencils to be more detailed.