The photograph would be monochrome printed in the dark blue/green colour from the colour scheme and the logo in green to make it stand out. I used the rule of thirds for the composition with the logo on the last third, so as their is still focus on the image and the logo doesn't retract the consumer attention away from it too far. This always the consumer to consciously associate the brand with the environment.
Tuesday 6 December 2011
Brief 4 - Waven - Type & Image
I used a combination of the logo and photographs of the natural environment. To go with the concept of making the brand look more environmentally conscious (The majority of Sweden is cover in mountain, forest, lakes and rivers).
The photograph would be monochrome printed in the dark blue/green colour from the colour scheme and the logo in green to make it stand out. I used the rule of thirds for the composition with the logo on the last third, so as their is still focus on the image and the logo doesn't retract the consumer attention away from it too far. This always the consumer to consciously associate the brand with the environment.
The photograph would be monochrome printed in the dark blue/green colour from the colour scheme and the logo in green to make it stand out. I used the rule of thirds for the composition with the logo on the last third, so as their is still focus on the image and the logo doesn't retract the consumer attention away from it too far. This always the consumer to consciously associate the brand with the environment.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment