The menu embraces the whole Devilicious experience. From each of the seven stages, an item is picked to add to the sundae. These stages are: forbidden fruit, indulgent ice-cream, sinful shot, saucy sauce, immoral mixer, squirty cream and the finishing touch. The consumer is also offered the choice to add extra options to their sundae, meaning there is no limit to their indulgence.
Here are some designs I cam cup with to represent the 7 stages. I tried to make them seem less confusing and easy to understand.
I then experimented with using the shapes and style from the logo to keep the consistency:
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