Monday, 5 December 2011
Brief 4 - Waven - Plantable Card
I had the idea of having a swing tag as a plantable card, that the consumer can use to grow their own cotton - which marks the start of the denim process.
Th idea is that denim 'bloom's and gets better over time, the more it is worn - this represents the growth of the cotton crop. It also lets the consumer go back to the origin of denim - and sees it at its most organic point.
The product will also be sustainable and eco-friendly with it being reusable and biodegradable stock. This complies with modern materials and means the brand itself has an eco-friendly image and is conscious about the environment.
The card will have to have instructions on how to grown the cotton so I looked at step by steps of doing this as this will be the easiest way of understanding the process.
Grow your own Cotton:
Step 1: Prepare Pot - Fill your pot 2/3 full with compost soil and keep in a warm place above 14°C with splenty of sunlight.
Step 2: Plant Card - Plant the attached card upright, and cover with more soil so it is about 2.5cm below the surface.
Click Here
When considering the designs for this, it is a piece of information graphics to needs to be easy to follow and made to look interesting and inspiring.
I used the step-by-step instructions in a list form with the use of images to represent each one of the four stages and break the steps up a bit. However, I don't feel that the images worked well for the designs and for the brand itself. I also experimented with typeface to try and get the right feel for the brand, being quirky and contemporary, and I think the typeface that I have used for the tagline (Pirulen Rg) works the best as it keeps consistency with the brand, I used it for the headers and I have used Tahoma for the body text. These two typefaces seem to work well and are clear and easy to read.
The scale off the instructions page will cover a double page on the inside of the swing tag measuring 105 x 148mm (portrait works better than landscape)
When the swing ticket is folded shut it measures 74 x 105mm
Th idea is that denim 'bloom's and gets better over time, the more it is worn - this represents the growth of the cotton crop. It also lets the consumer go back to the origin of denim - and sees it at its most organic point.
The product will also be sustainable and eco-friendly with it being reusable and biodegradable stock. This complies with modern materials and means the brand itself has an eco-friendly image and is conscious about the environment.
The card will have to have instructions on how to grown the cotton so I looked at step by steps of doing this as this will be the easiest way of understanding the process.
Grow your own Cotton:
Step 1: Prepare Pot - Fill your pot 2/3 full with compost soil and keep in a warm place above 14°C with splenty of sunlight.
Step 2: Plant Card - Plant the attached card upright, and cover with more soil so it is about 2.5cm below the surface.
Step 3: Water
After planting the card, water the surface. You should not water them again until 5 weeks after the plant has emerged. Then water once every 10 days.
Step 4:Grow
Stop watering the plant altogther 16 weeks after planting the card. This will cause the plant to dry up and shed it’s leaves. The buds will burst open, revealing the cotton fibre.
When considering the designs for this, it is a piece of information graphics to needs to be easy to follow and made to look interesting and inspiring.
I used the step-by-step instructions in a list form with the use of images to represent each one of the four stages and break the steps up a bit. However, I don't feel that the images worked well for the designs and for the brand itself. I also experimented with typeface to try and get the right feel for the brand, being quirky and contemporary, and I think the typeface that I have used for the tagline (Pirulen Rg) works the best as it keeps consistency with the brand, I used it for the headers and I have used Tahoma for the body text. These two typefaces seem to work well and are clear and easy to read.
The scale off the instructions page will cover a double page on the inside of the swing tag measuring 105 x 148mm (portrait works better than landscape)
When the swing ticket is folded shut it measures 74 x 105mm
Brief 4 - Waven - Clothing Tags
This swing tag will be attached to the plant-able paper which will have the A logo. This gives the tag its own unique touch, with the idea that denim 'bloom's' over time, the more it is worn.
The swing tag will also be sustainable and Eco-friendly with it being reusable and biodegradable stock, This gives the brand an Eco-friendly image, and shows it is conscious about the environment.
On the inside of the folding swing tag is the instructions on how to grow the cotton.
Here are the size that hat would be on their clothing to make it easier for people to find their size. The range of cuts, and range of washes have different colours to represent each one.
Breif 4 - Waven - Final Logo design
Open publication - Free publishing - More logo
I chose this as my final logo design
The logo needs to represent the idea of being woven together and also have emphasis on the Swedish A. it needs to intrgue the audience and be memorable and recogniseable as a denim brand. When people realise the A is pornounced 'o', thsi created ownership when the consumer get's it.
The typeface used is Fenix BlackletterCaps and creates a strong bold appearance, and the slant of the letterforms to help them fit toegther portrays the idea of being 'close nit'. The weavign line between the letter that passes throuhg the circle of the Swedish A further relates to the denim process.
The tagline typeface is Pirulen Rg - Regular - which is also bold and stands its ground alongside the brand name.
The colour scheme used made up of 5 colours plus black and white draws subtle associations with Sweden which further strengthens the Swedish A. it also could be associated with the natural environment.
The logo can be used in black, reversed out or full colour.
The A alone, or the circle from the Swedish A with the passing through line, could be used as another logo, and once the brand is known it could be recognizable.
I chose this as my final logo design
The logo needs to represent the idea of being woven together and also have emphasis on the Swedish A. it needs to intrgue the audience and be memorable and recogniseable as a denim brand. When people realise the A is pornounced 'o', thsi created ownership when the consumer get's it.
The typeface used is Fenix BlackletterCaps and creates a strong bold appearance, and the slant of the letterforms to help them fit toegther portrays the idea of being 'close nit'. The weavign line between the letter that passes throuhg the circle of the Swedish A further relates to the denim process.
The tagline typeface is Pirulen Rg - Regular - which is also bold and stands its ground alongside the brand name.
The colour scheme used made up of 5 colours plus black and white draws subtle associations with Sweden which further strengthens the Swedish A. it also could be associated with the natural environment.
The logo can be used in black, reversed out or full colour.
The A alone, or the circle from the Swedish A with the passing through line, could be used as another logo, and once the brand is known it could be recognizable.
Friday, 2 December 2011
Brief 2 - Concept and Design ideas
After speaking with Lorenzo in the progress surgery, I still needed to strengthen my animal concept, and I thought about explaining this as having it in our DNA. The tool will be second nature to the consumer as it is so easy to use, the ideas of it already being in our DNA and that using the tool is like using your animal instincts. From this I thought the strap lien Fedrigoni Gone Wild, would be great to use as it refers to the wild animals, and also letting your imagination go into the wild with these imaginative colours. I also needed to re-think about the language used in the designs as in the mail shot it wasn't clear that the tool is something that you can order - it looked as if the mail shot was the tool as it did not direct them to where they could get it from themselves.
I tried a clever way of connecting Fedrigoni Gone Wild --- Fedrigone wild
However this may be confusing to the consume, so may be best to leave it seperate.
I also thought about how the idea of DNA could be used within the design. The structure of DNA itself is quite interesting and gives a scientific feel to the work - this works well as Fedrigoni have been refining the science behind creating their beautiful papers.
I tried a clever way of connecting Fedrigoni Gone Wild --- Fedrigone wild
However this may be confusing to the consume, so may be best to leave it seperate.
I also thought about how the idea of DNA could be used within the design. The structure of DNA itself is quite interesting and gives a scientific feel to the work - this works well as Fedrigoni have been refining the science behind creating their beautiful papers.
Thursday, 1 December 2011
Progress Surgery with Lorenzo
here is some feedback and some things I need to clarify as taken from the progress surgery I had today with Lorenzo.
Final Design Boards
- should link any gaps - smooth story of brief
-full range shot
-photograph in context where possible
Brief 2 - I tried to mainly foci on this brief as it was th even I was most struggling with making the concept clear enough. So I need to :
- clarify why stencils are begin used
-work out mail shot and who the consumer interacts with it - what information needs to be included
-work in the language used to strengthen then concept - 'use your instincts'
- Fedrigoni wild is in our DNA
Brief 4 - WAVEN - I was taking ages in creating the logo for this, so I need to focus it down to one and see how far I could develop it so it looked right for the brand, as I had too many ideas.
- I decided to go with the idea of have a thread through the 'o' at the top of the Swedish A to bring the weaving process into the logo design.
Brief 4 - WAVEN - I was taking ages in creating the logo for this, so I need to focus it down to one and see how far I could develop it so it looked right for the brand, as I had too many ideas.
- I decided to go with the idea of have a thread through the 'o' at the top of the Swedish A to bring the weaving process into the logo design.
Subscribe to:
Posts (Atom)