We had to choose either a consetina fold, or gate fold.
Having an allotment is a relaxing hobby, this must come across in the typeface used. Relaxed, stress free, and leisure. I chose Trebuchan for my main titles, and then Helvetica for the body text, they are both Sans Serif fonts, easily read and don't have a serious feel to them.
Hierachy was important, especially when opening the leaflet and making sure the audience reads in the right order that you want them to
Here is the front and back prints of my 'Gate Fold' flyer:
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