Adapting Ideas in Context

A few ideas we have narrowed down to, across the media channels and how they relate - consistent

Idea 1 - Logo Based

Billboards - image of logo made up of items that relate to 5 pillars - could have 5 separate billboards, 1 for each pillar, and a quote with each on how you can make a change

In Store - logo made up of items relating to all pillars - combination - either alone or surrounded by inspirational quotes - then direct the customer in store to find out more.

Bag for Life  -logog made up of items - 1 bag for each pillar with appropriate quotes

Positives:
-Gets the logo out there - what it's about
-Relative to 5 pillars of M&S Plan A aims
-Visually appealing
-Simple
-Makes people think - want to find out about it

Negatives:
-Is there enough information
-may be too awkward to actually make
-do we have enough time?


Idea 2 - Photography based - Images of the untouched environment with inspirational quotes

Billboard - Big image of environment along with a quote

In Store - Image filling window  -on glass rather than inside - pinpoints on image of separate items, then information on how you can help each one.

Bag for Life - image with quote saying how they have contributed to saving it - throuhg using a bag for life rather than plastic bags

Positives:
-play on people's emotions
-guilt free for ruining the environment if they help

Negatives:
-works with just one pillar of the M&S Plan A aims
-getting the right image, as it would be hard for us to fidn places and get our own images - royalty free -cost


Idea 3 - Emphasizing the 5 Pillars of Plan A

Billboards - 5 separate billboard - 1 for each pillar  -could be close up shots - abstract
e.g. climate change - sky, waste - landfill/envirnment ruined for a landfill site, sustainable raw material, health - fruit/excercise, fair partner - coffee/cocoa beans/material
with quotes saying what you can do

In Store - large image split into 5 collumns, one for each image relating to each of the 5 pillars
could have logo going across all the image - go in store to find out more/how you can help

Bag for Life - 5 separate bags - one for each pillar, with image. quote on what you can do to help - relating to that specific pillar - could have single quotes of a list of things on one side that could be checked off.

Positives:
-relates to M&S - existing pillars
-have a range of images/visuals to choose from
-works well with M&S style

Negative:
-does it provide enough information


To do
-Choose idea that we think works best and why - Both
-Logo design favourites - Both
-Images and visuals for each pillar - Maya
-Statistics and possible quotes that can be used  -Me