Show and Tell Crit

Before the crit we came up with a set of questions that we wanted our peers to answer, in order to get the feedback that we needed, and see if our work was appropriate:

1. Do you think that our responses are appropriate in making our target audience (middle class, aged 45-54) want to find out more and do something about it?
2. Which logo do you find to be the most evocative?
3. Are the images appropriate for the 5 pillars of Plan A (climate change, waste, sustainable raw material, health and fair partner)?
4. Do you think the facts and statistics used will make our target audience want to find out more and take action?
5. Do you think that this idea of an image and statistic works well as a set across the range of media/contexts?
6. Which of the 3 billboard compositions do you think works best across all 5 billboards?
7. Which composition do you think works best for the shop window?
8. Which layout do you think works best for the bags for life?

Here is the feedback we received:

Alot of issues were raised that we were already aware, however they have prompted us reconsider a few things, and helped us decide were we should go from here.