Rather than a typical rectangular leaflet, we wanted it to be more square shaped. The page would have to contain 8 pages in total, these would be:
1. Front cover - Plan A Logo
2. About Plan A
3. Climate Change
4. Waste
5. Sustainable Raw Materials
6. Fair Partner
7. Health
8. Back page - for this we think it would be appropriate to contain a coupon for a free bag for life, so they can make their first pledge that day.
We would have 4 pages on either side of the concertina, so considering how it would be printed we realised that to have a square shaped leaflet, we could fit 3 concertina booklet across a landscape A3 sheet.
With the dimensions of an A3 sheet at 420mm x 297mm, the dimensions for one leaflet would be 420mm x 99mm.
Ideas:
Fitting the information into InDesign:
This was quite difficult, especially with having to keep the point size over 8, it made it look very busy and cluttered. The point size is something we have to consider, because our target audience is aged between 45- 55 year old women, so a larger point size would be required.
The pledges didn't seem to look right in this composition, as there were more on some pillars than others.
So considering how it would be printed, we decided it would be better to increase the scale of the leaflet, and fit 3 of them across a landscape A2 sheet.
With dimensions of an A2 sheet at 594mm x 420xx, the dimensions for one leaflet would be 594mm x 140mm.
This would allow us to increase the point size of the body text, and also create a bit more 'white' space, to make it seem less busy.
We also wanted to adapt the ratings of each pledge, which are stated on the M&S Plan A website, giving each pledge a difficulty level according to the number of stars it has.
1 star = easy
2 star = moderate
3 star = challenging
It also make it more visually engaging, and allows the customer to work out the easier pledges first before going onto the harder ones.
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