We had a crit with 3 other collaborative groups, to go through our rationale and make sure our concept was clear, and to see if we were heading in the right direction.
They advised us to think more about our target audience, and try to narrow it down abit more.
We then went on to find that the typical M&S customer is middle aged, middle class women. Mainly in the age bracket, 45-55years old.
We also knew we had to narrow down our choice of media, and the context of which our ideas will be applied to.
We had already focused it down to: TV, Outdoor, Windows(In Store), Packaging and Carrier Bags (Bag for Life), so after analysing each of these to find out which would be the most appropriate we decided on outdoor, windows and carrier bags.
Click - M&S Information on their consumers and were they can be reached.
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