To do

Some things I think are relevant to the brief and would help us to make more informed decisions if we research them and find out more about them:

Plan A champions
5 Pillars
Reward Scheme - loyalty cards - incentives [1]
Go to M&S - put myself in the customers position, see if there is any information on Plan A.
Find out some statistics relating to how little things that people do, can help the environment.
Carbon labelling
Carbon Neutral
Other companies who are already making the way they do things more environmentally friendly - and show what is working and why.
Context - pro's and con's
Sustainable packaging/design
Recycleable materials
Environmentally friendly ink
Recycleable packaging
Go to an M&S store, and see if there is any information on their Plan A scheme.