OUGD301 - wAven - Logo design ideas

I experimented with my logo ideas in illustrator so I could get theme more precise and experiment with colour more.

I tried to get the lines of the word WAVEN at the same angles, which meant putting the E and N on a slant. This I thought made the letters fit together better that they are a close nit 'weave'.

I played around with emphasising the circle of the Swedish A by using a larger circle in a different colour that intertwined with the letters an replaced the cross bar on the A. This I feel could work alone as a single logo, and could even work as a swing tag on the clothing. I really like the look of this and feel it could be recognisable as the WAVEN brand once the associations have been made. I need to experiment more with colour, and also with the typeface. I feel the logo as a whole is looking too corporate, however I think it needs to be kept quite simple and clear and not distracting or too busy. The blue used looks quite 'flat' and maybe using different colour schemes will develop this logo into something better.

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OUGD301 - WAVEN - Story

I has some ideas for the story of the brand, bearing in mind a few things..

The target audience is:
-18 - 30 year old
-men and women
-contemporary dressed

The tone of voice used should be
-light hearted
-humourous?
-quirky

DNA Idea-
Similarly along the lines of Bluelood denim (indigo running through their veins), it could be that the consumer of the WAVEN brand has WAVEN woven into their DNA, or the jeans have WAVEN DNA. I thought about how the logo could be used alongside this working with the structure of DNA. The circle on the Swedish A acts as an addition to the DNA structure, which is something different to normal DNA. Personal unique things such as eye colour or fingerprints could be used within the logo to represent the WAVEN DNA as a more subtle side to the structure. Jeans = Genes

SWEDISH PRIDE Idea -
The idea that once you've tried them you'll never go back. A sort of spin off about sexuality and trying new things.
-Taking Gay Pride and having 'woven with Swedish Pride' as a tagline.
-The packaging design for the clothes could be about coming out of the closet, again referring to sexuality but with a different meaning as the clothes get taking out of the closet/wardrobe were they are stored to be worn.
-The subject is bit tongue in cheek as it is still bait of a taboo subject - and this can reflect the peculiarity of the Swedish A.

Brief 4 - WAVEN -Swedish Heritage

I researched into the country of Sweden to gather some more information about the type of country it is, and thought about how I could link the Swedish Heritage/Spirit. I have highlighted a few that I think are quite interesting.

-The country is known as the Kingdom of Sweden as is on the Scandinavian Peninsula in Northern Europe.

-The glad is blue with a below cross - the colours are taken from the Swedish Coat of Arms

-The capital city of Stockholm - which is made up of 14 Islands

-The currency is Swedish Krona (SEK)

-The total population of Sweden is around 9.3million

-85% of Sweden live in urban areas.

-It is a country of parliamentary democracy.

-It covers an areas of 450,000km2

-53% forests

-11% mountains

-8% cultivated land

-9% lakes and river

-15 % of Sweden lies north of the Arctic Circle

-Southern Sweden is predominantly agricultural with increasing forest coverage northward.

-It is the land of the midnight sun. (colour scheme)

-It is divided into 21 countries

-It is a neutral country at peace - peacetime and neutrality in war time.

-People have the medieval right "The Right to Public Access'.

-The Swedish National Day is on June 6th.

-It is the Land of the Vikings - 'Rus'

-Northern Lights - The best viewing areas in Sweden are above the Arctic Circle between September and March - they are caused by the energy from the Sun carried towards Earth on solar winds.

-Sweden have special signs that Bargin Hunters look out for:

    -REA - means Sale

   -Extapris - used along side red labels indicates discounts of at least 10%

   -Fynd - special offers

-''Swedes like fashion. However, they avoid standing out in glitzy attire and will never abandon their jeans for too long''

-The country can be divided into 3 types of climate

   -southernmost part - oceanic climate

   -central part - humid continental climate

   -northernmost part - subarctic climate

I quite like the idea of using the the divisions of the country as the 'story', such as...

-the 4 areas - forest, mountains, cultivated land, lakes and river (could be used as imagery)

-3 types of climate

-Stockholm 14 Islands (Capital)

-21 countries of Sweden

OUGD301 - Graduation - Signage

Designs for the Graduation Sigange and some mock up's in context:

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OUGD301 - Brief 1 - Graduation - Designs

I have followed the simplified designs across the other deliverables to keep that consistency.

Ceremony Information:

I played around with the composition, but the student name and course name must be in the right place to fit in the slot and able to read in the certificate wallet. I also used the strips format he certificate to 'frame' the LCA info and what the card is. The text on the reverse also works at the 45degree angle to keep it consistent with the front.

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Ticket:

I looked into a few ranges of sizes for the ticket, but it would be more appropriate to have it the same size as the ceremony information card as it can be slotted into the certificate wallet with it.

I also think it would be better in a different colour than the ceremony card, so there is no confusion as they are both the same size. I used white, but it could also be reversed from the metallic ink.

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What I want the printed designs to look like as a range:

OUGD301 - Brief 3 - Ice Cream

With this brief I have taken a step back to think about the experience the audience will have at the Ice Cream parlour:

I also began to compile the menu - with a limit of 6 flavours for each station. To stay with the Devilicious theme, I experimented with the words to make them sound more naughty. This appeals to the target audience as it is fun.

I then narrowed down the choices for each station:

 The menu will work in 7 stations where a choice will be made from each one to create the perfect ice-cream. Here I began to think of what this could look like in terms of the menu, and the staff order form, to make it as simple as possible:

I then thougth of the format of the menu, with different folds and ways of interacting with it. It is very important to make this as clear as possible and eliminate any confusion. Information graphics will play the biggest part in this, so experimenting with type, image and composition is what I need to do next.

Brief 1 - Graduation - Crit response

From the last crit, it came to my attention that the bird imagery could be mistaken as or identified as another institution, so may not be chosen as a design to be used for graduation. This means the designs are not appropriate and so I want to take this back a step and simplify my designs, focusing mainly on designs that fit the purpose correctly, with the right print finish.

Here are some simplified ideas I had first for the wallet.
They will be printed onto blue board with a metallic ink for the type. The darker blue represents a spot varnish and it will also be dye cut for the slip with the graduates names to be slotted into. This is shown within the designs.

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I particularly like the designs with the spot varnish strip above and below the 'Leeds College of Art' text with the dye cut on the edge of this. It is a simple design yet puts emphasis on the text, and I feel is a more appropriate design idea.

Using this design across to the programme book. However I prefer the inside pages with the lines that break up the information.

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I pretend these design on a few different coloured block stocks but they are not the right shade that I am after, but the wallet gives an idea of how the ticket slot would work.