Progress Crit

Here is the feedback I received from my peers in the progress crit before next weeks final crit:

STRENGTHS
-type (logo) = appropriate to audience and concept
-love the name!
-logo - sutly communicate
-foiling onto the wood is a really nice idea
-embellishment etc reinforce the upper class visuals
-lots of good original logo ideas, handrawn and vectors
-be decisive and tkae one forward so that you have time to develop it fully
-the really linear drawing where 'firefly' moulds into the negative space would be fantastic for a piece of wall art
-good broad investigation of layout

AREAS OF IMPROVEMENT
-crack on with finals
-where is the 'fire' in the 'firefly' logog?
-black instead of brown (night sky atmosphere)
-foiling (to catch the glimmering light)
-glass logo signage
-work with wood more
-serif 'firefly' gives sense of buzzing flies - look at using
-consider dark navy blues/violets for the background?
-gives connotations of a night sky & fireflies
-consider a different word under the name instead of 'restaurant' - fine dining, brasserie, bistro



ACTION PLAN
Here are a few things I am going to take forward:
-logo - experiment with another word instead of restaurant - lounge & bistro maybe?
-experiment with colour rathe rthan the brown - nay blue, dark red, purple
-consider signage for outside the restaurant ' fluorescent' style - to catch attention of people whilst they are driving
-consider broadening range if can fit into timescale - mints packaging, plates design, napkins.
-foiling and embossing