Why do people go to restaurants?

The restaurant should tell a story.

Guests should be able to see, feel, taste and smell the restaurant concept

I could create a storyboard of the restaurant experience including all aspects

•  The look and feel of the restaurant - consists with what is being told
• Colour schemes and lighting - can give the restaurant a completely different feel
• Staff uniforms - how they present themselves (e.g. Hooters - doesn't exactly portray an intimate dining experience)
• Plates and Glassware - high end crystal stemware, delicate
• Music to create the ambiance

EVERYONE NEEDS TO EAT

BUT NOT EVERYONE NEEDS TO GO OUT TO EAT



People go to restaurants for entertainment, to socialize, and to get away from the day-to-day grind

How well can the restaurant provide them this 'escape'?