The choice of name can dictate the style and experience of a restaurant.
Here are a few I came up with based on a 'luxury'.
I picked out 4 that I felt worked the most:
Rare - for a steakhouse/grill/chop house
The Grand - restaurant
Swank - cocktail lounge and bistro
Firefly - Bar and Bistro/Restaurant
I tried to imagine what each of these restaurant could be like and came up with some concepts:
I liked the 'Firefly' concept the most with the luxurious, intimate dining experience. This is the one I will work with in creating the visual identity and product range, which will represent the visualized 'story' of the restaurant.
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