Wednesday 30 November 2011

Brief 2 - Logo

Experimenting with some different typefaces for the strap line, to work with the Fedrigoni logo




This logo below uses a typeface for the strap lien that is similar to a typeface they use for their own marketing material, so it creates consistency one the brand. I don't like it as a strap lien however I think it may look better as body text for the paper selection tool info.

I prefer his bottom logo as it is clear and simple and bold. It doesn't give too much away so creates a sense of mystery to the design.

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