OUGD301 - Brief 2 - Fedrigoni

Taking the Fedrigoni brief back to the start - I tried to re-focus the direction of which I need to go in, as I hadn't worked out how the mail shot would work and how th consumer would interact with it. I just seemed to have the animal idea and wanted to make something out of it - this was a wrong root to take and also was time consuming.
The designs for the animals seem to be too random, so creating a more focused approach will help to solve the brief appropriately

Here are some things I need to take into consideration: