Brief 3 - Ice Cream Parlour - Logo Design Ideas

The design for the logo with trying to make the VII stand out weren't working as well as I'd like them to. So I thought I'd try a different style, by taking influence from iron gates. These would be used to symbolise the 'gates of hell', but also have a decorative appearance which gives a stylish, classy, sophisticated touch with just a bit of mystery.

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The typeface used is Caudex, which is a formal serif font with an edge. It perfectly suits the style of the Lounge.

I used a black, white, grey and red colour scheme as this is a strong stereotype for the devil

The colour scheme is stereotypical and uses bold shades of red, black and white, as they are relative to the sins such as ‘anger’, ‘passion’ and ‘lust’.