Comment on the extent to which work presented demonstrates a clear approach to the research development and resolution of a personal response to the briefs.
-There is not much physically printed and mock-up work
- There is development evidence on blog but needs evaluating and analysing.
- Need to show a range of alternate deliverables
- Briefs 2 and 3 need to get up to the same standard of ideas and development as brief 1, in terms of quantity of ideas and development.
- Poor time management and lack of focus means I have been spending a lot of time on things are not contributing much to my briefs - need to pick up the pace and get more done faster with a more focused approach.
- Need more focus and direction to briefs - reconsider what I want from them
Comment on the extent to which the work presented/proposed demonstrates a critical approach to the investigation of content, audience and context. Has this been informed by appropriate levels of contextual research.
- Design for target audience has been taken into consideration
- Need more critical analysis
- A lot of research - means I have made informed design decisions
Comment on the investigation of a range of products/proposals with regards to their effective and innovative use of media, processes, techniques and formats.
- Print processes investigated on how I could use them in my briefs appropriately
- Range of products investigated and narrowed down to specifics
- Need to look into tock for each brief, and get more printing done - experiment with spot varnish/colour etc.
- Need more mock-ups
Additional Comments
- Need to manage my time better - for efficiency, I will use an hourly timetable to keep track of how much time I am taking to do things.
Action Plan
- Blog - analyse and evaluate everything ensuring all design decisions and direction is clear
(Reason) - To make the development of my work more fluid and easier to understand my thinking process and how I have made decisions
- Brief 2 (Fedrigoni) - need more mock-ups and design ideas for mail shot and posters, and use of colour. Concept also needs to be more focused and clear, and relevant to the brief.
(Reason) To show a broaden range of ideas and experimentation for resolutions
- Brief 3 (Ice Cream) - needs more direction and ideas of what final range will be like. Need to choose final logo and get designing and the development is very slow. Also need to get menu together.
(Reason) Need to broaden design ideas and experiments with composition/layouts
- Printing - get mock ups on the right stock with the right print processes - see what works and what doesn't and move forward.
(Reason) Final resolution ideas - improvements and changes
- Photograph work - professionally
- Do contextual mock-ups - photograph images
- Define deliverables - stick to them - identify format, do variations and research into existing products
- Need to redefine what I want out of briefs - restructure and rethink briefs and have more of a focus into the direction I need to go in.
- Need a bigger quantity of work and a higher quality
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